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2012 New York International Motorcycle Shows Preview

The 2011-2012 International Motorcycle Shows tour hits the Big Apple this weekend with a number of debuts, Jan. 20-22 at the Jakob K. Javits Convention Center.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Unveils 2012 MotoGP Livery – Massive Gallery and Video

Yamaha has pulled the covers off the 2012 edition of its YZR-M1, the machines which racers Jorge Lorenzo and Ben Spies will ride to compete in the 2012 MotoGP World Championship. While last year’s M1 was predominantly blue, the new 1000cc version of the M1 sports more white paint with wide bands of Yamaha blue on the front fairing and along the side, flowing along the line of the seat. Like most MotoGP squads, Yamaha doesn’t want to be too specific about its MotoGP bike’s potential, estimating the power output from the crossplane crankshaft engine at over 240 hp.