2013 Yamaha Stratoliner S on 2040-motos

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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Yamaha Reports 2011 Results

Yamaha Motor Corp/ reported a net profit of 27 billion yen (US$345 million) in 2011, compared to a profit of 18.3 billion yen (US$243 million) year before. Overall net sales were down 1.4% to 1.28 billion yen (US$16.3 billion), but operating income rose 4.1% to 53.4 billion yen (US$682 million). The increase in operating income came despite the negative impact of last March’s earthquake in Japan and flooding in Thailand.