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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Concept Motorcycles Galore

This concept Honda is the work of French designer Benoit Vignot. You can see this and other images by Vignot in a Core77.com blog post dated Oct. 21, 2011.

Mark Miller To Ride For Vercarmoto In 2014 TT Zero

After finishing in fifth place with Chris McGahan in the SES TT Zero in 2013, Italian based Team Vercarmoto, who made their debut in the event in 2012, has announced that American Mark Miller will ride for them in the 2014 race. American Miller is seen as a specialist in the category and boasts a respectable track record in the Isle of Man TT Zero class with the runner up position in 2011 and 3rd place in 2012 to go with his 2010 race victory. The American is also one of only three riders to break the prestigious 100mph mark around the iconic 37.73 mile TT Mountain Course on an electric bike, a feat he achieved in the 2012 race.