Most Obvious Press Release Of 2013: Biker Chicks Sexier Than PedestriansTue, 31 Dec 2013 00:00:00 -0800
In a misallocation of funds Harley-Davidson recently spent an untold buttload of money proving something men have known for years: That women who ride motorcycles are sexier and better between the sheets than women who don’t ride. Common responses from male motorcyclists to the press release were: Duh; Tell me something I didn’t already know; Can I be a recruiter?
Meant to entice non-riding females into the Harley-Davidson army by pimping the Bar & Shield’s website, www.h-d.com/women, the press release was peppered with effeminate catchphrases such as “physical intimacy, “communication,” and “improves relationships” but the basal message is one of female motorcyclists being sexier, happier and more confident than their non-riding counterparts.
“Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,” said Claudia Garber, Director of Women’s Outreach for Harley-Davidson. “That’s why learning to ride a motorcycle is the perfect gift you can give yourself and the best resolution to make for a truly life-changing new year.”
The survey also reported that 34 percent of women riders feel “less stressed.” Whether that’s due to motorcycle riding or the improvement in physical intimacy with their significant other is up for debate.
While the pseudo-news press release is a thinly veiled advertising maneuver meant to engage women and compel them to purchase a new Hog, H-D deserves kudos for attempting to bring more women to the motorcycling party. No one wants Sturgis to be a total sausage fest!
By Tom Roderick
See also: A (Not So) Silent Night from Harley-Davidson – Video, Detroit Police Department Restores 1937 Harley-Davidson Knucklehead, Harley-Davidson Opens First Showroom in Vietnam.