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Ducati Celebrates 1 Million Facebook Likes – Video

Mon, 28 May 2012 00:00:00 -0700

Facebook has been getting a bad rap of late with its recent IPO but that didn’t stop Ducati from celebrating its millionth “Like” on the official Ducati Facebook page. The Italian manufacturer marked the occasion with a video thanking its fans.

The video is almost a real-life demonstration of how Facebook operates, following a first-person perspective of a fan visiting Ducati‘s headquarters in Bologna, Italy, and raising a thumb to “like” things he sees such the rows of L-Twin-powered motorcycles in the parking lot, Corse racebikes on display at the Ducati Museum, factory workers assembling a Ducati 1199 Panigale.

Along the way, Ducati displays the word “thanks” in 12 different languages along the fan’s tour of the factory and in footage from its MotoGP team’s recent test at Italy’s Mugello circuit.

The Facebook page itself was initially started by a Ducatisti Pat Loughery who gave page to Ducati  in July 2009 with 90,000 likes already established.

Ducati provided a breakdown of its Facebook Likes by country, listing the top 20 markets that contributed to its million Likes. It’s no surprise Italy supplies the most likes while the U.S. (Ducati’s largest market) also provides a high number. The large number of Likes from emerging markets such as India, Malaysia and Indonesia shows how important those countries will be to Ducati in the future.

Ducati Facebook Likes by country:

Italy 278,151 India 113,735 USA 89,430 France 49,353 Malaysia 37,789 Indonesia 36,319 Spain 29,735 Germany 25,315 UK 25,102 Mexico 16,893 Greece 16,187 Thailand 14,742 Australia 14,679 Philippines 12,840 Colombia 10,413 Serbia 8,696 Belgium 8,542 Taiwan 8,365 Canada 7,950 Brazil 7,948

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[Source: Ducati]

By Dennis Chung

See also: Ducati 1199 Panigale vs. Porsche 911 GT3 vs. Fighter Jet – Video, 848 Challenge: Official race report, Snetterton 300, Rossi, Bayliss Headline Diavel Drag Race Shootout at World Ducati Week 2012.