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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

MotoGP to Hold Official Test in Argentina; South American Nation Returning to Calendar for 2014

Dorna Sports announced there will be a MotoGP test at Argentina’s Circuito Internacional Termas de Rio Hondo in July to allow teams to prepare for the track’s expected addition to the 2014 MotoGP calendar. Argentina was actually supposed to join the MotoGP tour this season, but the round was scrapped because of a dispute between the country and Spain after the Argentine government seized control of a Repsol subsidiary. Repsol is, of course, a prominent sponsor of several teams including Honda‘s factory team.

Ben Bostrom Events

Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US. According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.