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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Day 6 Dakar 2014: Duclos Wins Stage, Palante Found Dead

Sherco rider Alain Duclos took today’s stage, eight years after his first win in Bamako. With three top five finishes this year Duclos has proven his own increased competitiveness as well as that of the Sherco 450 Rally bike he’s aboard. In more tragic news, the body of Belgian rider, Eric Palante was found Friday morning on a part of the fifth stage route that riders completed on Thursday.

Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.