Two-tone Team Yamaha Blue / White 2011 Yamaha Yzf-r1 (hayward, Ca) on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2014 AMA Superbike – Barber Results

Josh Hayes captured his third and fourth wins of the 2014 AMA Superbike season to take the double at Barber Motorsports Park. The two wins moved Hayes to the top of the championship standings from third as the three-time champion put himself in good position to win a fourth. Race One The Monster Energy Graves Yamaha rider had a relatively easy Race One as several top rivals crashed on the hot Alabama track.

Valentino Rossi Test Drives Kyle Busch’s NASCAR Toyota Camry

The morning after riding his Yamaha M1 to a sixth-place finish at the Circuit of the Americas in Austin, Texas, nine-time Grand Prix World Champion Valentino Rossi landed in Charlotte, N.C., to race around another track; only this time there were no right turns. (UPDATED with additional photos.) Rossi met up with NASCAR racer and fellow Monster Energy-sponsored athlete Kyle Busch to ride Busch’s Joe Gibbs Racing Toyota Camry at Charlotte Motor Speedway. Busch, winner of the last three Nationwide Series races, gave Rossi a walkaround of his car before taking the Yamaha factory rider around a few laps of the Charlotte  Motor Speedway 1.5-mile oval.