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Yamaha U.S. Increasing Club Level Road Racing Contingency

The state of road racing in America is hurting, there’s no doubt about that. But at least Yamaha is stepping up to the plate and increasing its contingency program for club level road racers 50% over last year. According to Yamaha, the program is designed to encompass a broad spectrum of road racing series across the U.S., from numerous club-level and regional sprint series events to the AMA Pro Road Racing series, including the addition of the ASRA Team Challenge Endurance Series.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.