2011 Yamaha Yzf-r6 Sportbike on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Planning Sub-$500 Model to Undercut Honda Dream Yuga

Not long after Honda launched its ultra low-cost Dream Yuga in India, Yamaha announced it is considering a new own model that will be nearly 40% cheaper. The 109cc Dream Yuga is Honda‘s latest weapon in the battle for India’s 13-million unit per year motorcycle market. Priced at 44,642 Indian rupees (US$806), the Dream Yuga is the most affordable Honda model available in India.

Lorenzo Wants to Race at Assen Despite Breaking Collarbone in Three Places

Jorge Lorenzo underwent two hours of surgery earlier this morning in Barcelona, Spain, to insert eight screws and a titanium plate to secure his fractured collarbone. By the afternoon, the Yamaha rider was back in the Netherlands to prove he is healthy enough to race in tomorrow’s TT Assen. The reigning MotoGP champion broke his collarbone in three places after high-siding in a wet practice session Thursday.