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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

New Photos and Video of Yamaha PES1 Electric Concept

Yamaha has released additional images and a video of its new PES1 electric motorcycle for the concept’s debut at the Tokyo Motor Show. The new photographs, shot at Yamaha’s display at the Tokyo show, show more details about the PES1 concept, which Yamaha first announced earlier this month. The PES1 shares the same electric DC brushless motor, lithium-ion battery and monocoque frame as the PED1 concept which also took its bow in Tokyo.

Yamaha Pro Am madness, the best one make championship ever?

I’m biased of course, but the best one make road race championship has to be the Yamaha RD 350LC Pro Am series. Back in the days when manufacturers had spare cash (1980 to be precise), Mitsui Yamaha organised this televised championship at major British race meetings to promote the recently launched, and now iconic, Yamaha RD350LC. Twenty four riders (twelve established and twelve rookies) were chosen by a panel of experts then given a completely free season of racing with a very generous prize fund thrown in.