2008 Yamaha Wr450f Dirt Bike on 2040-motos

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Yamaha Sponsoring True American Heroes Weekend For Third Consecutive Year

For the third consecutive year, Yamaha Motor Corporation, U.S.A., will be the title sponsor for the Yamaha True American Heroes Weekend, a fundraising event held at Kenny Roberts’ legendary ranch in Modesto, California, to benefit “Welcome Home Heroes” and the Cpl. Michael D. Anderson Jr.

French Moto Website Anticipates Versys 1000 at EICMA 2011

Musings of a liter-size engined Kawasaki Versys have circulated the web for a few years now, as loyalists of the likable Versys 650, as well as displacement-driven riders waiting in the wings, have pondered the potential of a more powerful adventure bike from Kawasaki that’s in the same league as BMW’s R1200GS and Yamaha’s Super Tenere. Alas, nothing of the sort has ever left the lips of Kawasaki, let alone go into production. Recently, however, the French motorcycle website, Moto-net.com, has produced convincing images that appear like photos of a complete Versys 1000, including matching hard luggage.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.