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2015 Yamaha YZF-R25 Revealed for Indonesian Market

Yamaha revealed the production version of its 250 sportbike, the two-cylinder YZF-R25. Manufactured in Indonesia, the R25 will first be offered in that market before being exported to other markets including other Asian countries as well as developed markets in the west. The production model stays close to the prototype R25 revealed at the Tokyo Motor Show last fall.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Files Suit Over Scooter Design

Yamaha has filed a lawsuit against a pair of Japanese companies alleging their electric scooter copies the design of the Yamaha Gear BX50 scooter. The Yamaha Gear  BX50 (pictured left above) is a 50cc four-stroke scooter sold in Japan as a commercial-use model, aimed for small business such as newspaper distributors. Yamaha has been offering the BX50 (and the BX50N variant) since 2007, selling 39,917 units as of December 2011.