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Jorge Lorenzo Re-enacts MotoGP Race Start on Barcelona City Street

Get the Flash Player to see this player. Morning commuters in Barcelona got a little surprise yesterday from Yamaha and Jorge Lorenzo as the reigning MotoGP Champion and his crew re-created their usual race start ritual on a public street in front of the iconic Sagrada Familia. The roar of Lorenzo’s Yamaha YZR-M1 drew people’s attention as mechanics, data engineers and a lone Brolly Girl emerged.

Yamaha Planning Sub-$500 Model to Undercut Honda Dream Yuga

Not long after Honda launched its ultra low-cost Dream Yuga in India, Yamaha announced it is considering a new own model that will be nearly 40% cheaper. The 109cc Dream Yuga is Honda‘s latest weapon in the battle for India’s 13-million unit per year motorcycle market. Priced at 44,642 Indian rupees (US$806), the Dream Yuga is the most affordable Honda model available in India.

Yamaha Releases “Master of Torque” Anime

Yamaha is producing a Japanese anime series called “Master of Torque” to promote its new MT series motorcycles. The four-part series follows three young riders in a fictional version of Tokyo set in a 2017 where everyone seems to ride a Yamaha. The series prominently features the MT-09 (a.k.a.