1998 Yamaha Royal Star Venture 1300 on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

GSX-R600 and CBR250R the glass is half full

Suzuki’s GSX-R600 might not look that much different to the outgoing model but I suspect this bike could be very much a dark horse in 2011. I say this because two years ago I was definitely not building my hopes up en route to the K9 GSXR 1000 launch. The leaked pictures suggested the biggest change from the 2007 version would be some fresh graphics but I was so wrong.  As it turned out, I was greeted in Almeria with a brand new bike, built from the tarmac up and it proved to be more than a match in every department for the much hyped 2009 Yamaha R1.

Arai Helmet Sponsoring Upcoming Superbike Shootout Race Weekends

Arai Helmet has thrown its proverbial hat in the ring by signing up to sponsor the next two events of the new GEICO Motorcycle Superbike Shootout Presented by Yamaha. In addition, Arai has been named the official helmet of the series. The Arai Pacific Nationals will be hosted by the AFM next weekend, May 3-4, at Sonoma Raceway in Sonoma, California.