2009 Yamaha Roadliner Midnight on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

MotoGP to Re-Visit Rookie Rule

MotoGP organizers are re-opening discussion for the series’ rookie rule which prevents new riders from entering the series with factory teams. Introduced following the 2009 MotoGP season, the rule was designed to give satellite teams the chance to field young up-and-coming talents  they otherwise wouldn’t have been able to sign. The theory was the rule would protect the satellite teams and spread out the talent pool.

You Have Questions, Rossi Has Answers

Prior to arriving at Laguna Seca for this weekend’s MotoGP race, nine-time world champion Valentino Rossi made a stop at Yamaha’s U.S. headquarters in Southern California for a meet-and-greet with his fans, and we were there to see The Doctor, along with Tech 3 Yamaha stablemate Bradley Smith, in person. As part of the trip, fans had a chance to participate in a Q&A session with the champ, where Rossi picked 12 questions at random.