2014 Yamaha Road Star Silverado S on 2040-motos

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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Champions Riding School To Sell Hang Dry Leather Driers

Riders who sweat in their leathers – and who doesn’t at a track day or race – know how nasty damp leathers can get if not dried properly. Of course, there’s always the tried-and-true technique of hanging them up in your garage, but that can take days. What if you only have an hour?

See Britain's land speed record hopeful at Race Retro 2010

SEE THE MACHINE that could propel Britain to a new motorcycle land speed world record at The Race Retro 2010 show, held at Stoneleigh Park, Coventry from 12th to 14th March. Almost a year has passed since Visordown broke the news of the planned UK assault on the land speed record - this coming August the Angelic Bulldog team travels to Bonneville, where it is hoping to smash the 400mph barrier and bring the motorcycle Land Speed Record back to the UK for the first time since 1937. The current record stands at 360.913mph over a kilometre.