2012 Yamaha Road Star Silverado S on 2040-motos

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Yamaha Outlines 2013-2015 Business Plan

Yamaha Motor Co. revealed what it calls its New Medium-term Management Plan, outlining its business strategies for 2013 to 2015, including the introduction of 250 new models worldwide across its various product lines including motorcycles. The three-year plan is an extension of Yamaha‘s plan for 2010-2012 which targets a “V-shaped recovery”.

Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

AMA Superbike: 2012 Daytona Results

Josh Hayes and Blake Young picked things up where they left off by trading wins at the 2012 season-opening AMA Superbike round at Daytona International Speedway. Reigning champion Hayes of Monster Energy Graves Yamaha took the first race handily, leading almost right from the start of the 15-lap race for the win. Yoshimura Suzuki’s Young, who finished second to Hayes in the 2011 AMA Superbike Championship, responded by taking the second race, but only by a slim 0.002-second margin.