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Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

2014 AMA Supercross – Atlanta Results

KTM‘s Ken Roczen continues to impress, taking his second AMA Supercross win of his 450-class rookie season at the Georgia Dome in Atlanta. Roczen, who also won the season opening Anaheim 1 round, took advantage of a mistake by Kawasaki‘s Ryan Villopoto to take the win and move within nine points of the defending champion in the rider standings. The main event started with Smartop Motoconcepts Suzuki rider Mike Alessi taking the holeshot for his best start this season.