2006 Yamaha Road Star on 2040-motos

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Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.

World Champions Then & Now: Eddie Lawson and Ben Spies

Yamaha Motor Corp. U.S.A. produced a series of videos featuring past and present World Champions Eddie Lawson and Ben Spies.

Jorge Lorenzo: The Lawn Mower – Video

If you thought only Honda made lawn mowers, think again. Little known fact: Yamaha makes a limited supply of uber high-end grass cutters every year, and they even come with an operator. In this case, none other than former MotoGP champion, Jorge Lorenzo, seen here landscaping the grounds at the Valencia circuit.