2002 Yamaha Road Star on 2040-motos

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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

I can die happy!

As an eighteen year old Kenny Roberts was my bike racing God.  I loved Barry Sheene but as a Yamaha FS1E rider I always wanted the little American to win simply because his bike resembled mine.  The coverage of Grand Prix in the late seventies was sketchy but I clearly remember watching the epic Sheene/Roberts battle unfold at the Silverstone GP on my council estate telly.  The Dutchman, Wil Hartog was hanging in there for a while but as the laps unfolded it became a two way battle with Sheene looking favourite to win.  Sheene lost the most time as the pair lapped a certain George Fogarty so my hero Roberts eventually won by just three hundredths of a second.  I’m not sure what happened next but being a Sunday we would no doubt be skidding around later in the day at the Pines chippie pretending to be Roberts and Sheene.  Fast forward thirty four years and a boyhood fantasy came true as I headed out on Chris Wilson’s 1980 Roberts machine for the Barry Sheene tribute laps at last weekend’s Moto GP.  It crackled into life instantly and felt as sharp as any of the more modern 500s I used to race.  The temperature gauge had a maximum marker on 60 degrees so to begin with I was nervous as it didn’t move but being a hot day (although still keeping my hand on the clutch) I convinced myself it wasn’t working.    The bike felt tiny, not helped by the fact I only just squeezed into my 1989 Marlboro Yamaha leathers.  It still felt rapid though as I played out the 1979 classic in my head while getting tucked in down the Hanger straight.  Steve Parrish was also out there on one of Barry’s 500cc Heron Suzukis so we did our best to copy the famous last lap at Woodcote Corner where Sheene came so close to winning his home GP. As a lad I would have said the chances of me riding round Silverstone on a GP winning Kenny Roberts machine were zero, but in the words of Gabrielle, dreams can come true!

Lorenzo Signs Two-Year Extension with Yamaha

Two-time MotoGP Champion Jorge Lorenzo has signed a contract extension with Yamaha to see him race on the company’s factory team through the 2016 season. The signing comes as no real surprise, following similar two-year contract extensions for teammate Valentino Rossi and Repsol Honda’s Marc Marquez and Dani Pedrosa. Ducati also confirmed it would field Andrea Dovizioso and Andrea Iannone next season, so unless Lorenzo wanted to spend a season or two developing Suzuki‘s or Aprilia‘s new prototypes, Lorenzo’s only option for a factory ride was to re-sign with Yamaha.