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Yamaha Produces 35th Anniversary Edition SR400 for Japan

Yamaha is celebrating the 35th anniversary of its SR series with a special edition model in Japan. Produced in limited numbers, the 35th Anniversary Edition Yamaha SR400 offers an exclusive leaf green metallic color, special badging and, in an unusual gesture, a lower price than the base model. The original SR500 was introduced in 1978 as a street-focused version of the Yamaha XT500.

Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.

AIMExpo Outdoors! Space to Host Demo Rides, Off-Road Experience

The inaugural American International Motorcycle Expo (AIMExpo) is just weeks away and promoter Marketplace Events Motorcycle Group today announced the details of AIMExpo Outdoors! The nearly 400,000 square-foot outdoor interactive and experiential space located on the grounds of Orlando’s Orange County Convention Center (OCCC) will feature a variety of activities throughout the five-day event geared towards trade, media and consumers. The centerpiece of AIMExpo Outdoors! is the exclusive demo areas designated for testing the newest models.