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Yamaha Announced As AMA EnduroCross Premium Sponsor

Yamaha Motor Corp. U.S. has just announced it will support the GEICO AMA EnduroCross Championship for 2014.

David Stanton Charity Trackday Raises $75,000

The generosity of the motorcycling community shone brightly on Monday, as riders, fans, friends and enthusiasts took part in a charity track day at Sonoma Raceway hosted by 3J’s Motorcycle Track Days, raising $75,000. The charity track day was to benefit David Stanton, a Bay Area resident and long-time American Federation of Motorcyclists (AFM) competitor, who was paralyzed after a racing crash in June. In all, more than 400 people participated in the track day, attended the evening reception or stopped by to give Stanton their best wishes.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.