2013 Yamaha V-star 950 Tourer on 2040-motos

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Yamaha V-Max Co-Stars with Nic Cage in “Ghost Rider: Spirit of Vengeance”

Nicholas Cage is back with another Ghost Rider movie, opening Feb. 17. In the new sequel to the 2007 film “Ghost Rider”, Cage’s character Johnny Blaze rides a fiery Yamaha V-Max.

Inside Insights From Yamaha Champions Riding School

The folks at the newly revamped Yamaha Champions Riding School are determined to make you a better rider. But to improve your riding some self-reflection is in order, and like in any other sport, it’s best to start at the basics. In the first of the “Inside Insight” series, lead instructor Ken Hill discusses apexes and why they are important.

Kenny Roberts Joins Inaugural American International Motorcycle Expo

We’ve posted several articles over the past few months about the inaugural American International Motorcycle Expo (AIME) because the motorcycling public is invited to attend what looks like an industry/trade show. And we’re not the only ones excited to check it out. Kenny Roberts, perhaps the best-known American motorcycle racer of all time, has signed on to the AIME show as “American International Motorcycle Champion.” In this role, Roberts will serve as the proverbial face of AIMExpo, joining in the celebration of the inaugural show with the entire powersports marketplace – industry, trade, media and consumers.