2013 Yamaha Tw200 on 2040-motos

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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.

2014 AMA Supercross – Daytona Results

Ryan Villopoto was dominant in Daytona, leading all 20 laps to win his third race of the season. The Monster Energy Kawasaki ride strengthened his hold on the 2014 AMA Supercross championship lead, padding his lead over Red Bull KTM riders Ryan Dungey and Ken Roczen. The reigning three-time champion was far and away the fastest racer on the Daytona International Speedway infield, posting lap times more than a second faster than anyone else.