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Yamaha Acquires Stake in KYB’s Motorcycle Suspension Business

KYB is separating its motorcycle suspension business from its other operations, and forming a new company with Yamaha. The two companies will form a joint venture to be known as KYB Motorcycle Suspension Co., Ltd., offering motorcycle suspension components to OEMs including Yamaha. Yamaha will acquire a 33.4% stake in KYB Motorcycle Suspension Co.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Pro SuperBike Heads To Road America For Round 2 Of AMA Pro Road Racing

The 2014 AMA Pro Road Racing season resumes this weekend with the Subway SuperBike Doubleheader at Road America, in Elkhart Lake, Wis., and all eyes will be on 21-year-old AMA Pro SuperBike rookie Cameron Beaubier on the No. 2 Monster Energy Graves Yamaha YZF-R1. Beaubier may be the new kid on the block, but he entered the season opener at Daytona International Speedway with high expectations.