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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Get A Discount On The Yamaha Champions Riding School

On the fence about trying the Yamaha Champions Riding School? Don’t be. As one of the premier riding schools in the country, the lessons learned at this school will help anyone — regardless of skill level — whether you ride on the street or track.

2014 Yamaha MT-09 Three-Cylinder Street Bike Announced for Europe – to be Named FZ-09 in US

A couple of weeks ago, Yamaha Europe released a video called “Dark Side of Japan” teasing a new street bike it claimed would “change the sport motorcycle world.” Today, the company revealed its new model, introducing a new naked sportbike powered by a “Crossplane” three-cylinder engine called the MT-09. (EDIT: and we can now reveal that the North American version will be known as the Yamaha FZ-09.) The 2014 Yamaha MT-09 is powered by a new 847cc three-cylinder engine first teased at Intermot last year. According to Yamaha, the MT-09′s engine produces 113.4 hp at 10,000 rpm and 64.5 ft-lb.