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You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.

Yamaha and Star Riding Assc. Set For 5th Annual Feed the Children Food Drop

Yamaha Motor Corp., U.S.A., along with the Star Touring and Riding association, join forces for the fifth year to support the charitable organization Feed the Children in a food drop to benefit needy Orange County, Calif., residents. The event takes place today, Friday, November, 18th. More from Yamaha on the food drop: Each year, Yamaha’s employees donate monies on a monthly basis for “Feed The Children blue jean Friday” which raises enough each year to support a tractor trailer semi truck loaded with food and hygiene products for local Orange County residents in need.

Yamaha EKIDS Concept Appearing at New York International Motorcycle Show

Yamaha is bringing its full 2014 line of motorcycles to the New York City stop of the International Motorcycle Shows tour. Along with the production models from Yamaha and the Star cruiser brand, the company will display the EKIDS electric dirtbike concept that debuted at the 2013 Tokyo Motor Show. The Yamaha EKIDS is powered by a DC brushless motor with electricity supplied by a lithium-ion battery.