2008 Yamaha V-star 1100. Low Miles on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Bike Week Is Here!

It’s been a long, cold winter in most of the US, but it’s always sunny in Florida. And that’s why every year around this time tens of thousands of motorcycle enthusiasts descend on Daytona Beach for Bike Week! Motorcycle.com will have our boots – and wheels – on the ground.

Baby Yamaha SR125

For two months, the mechanics managed to turn the "ugly duckling" born in 1989 into a masterpiece. A new subframe and seat were made for the motorcycle, a Renthal handlebar and branded CRD controls were installed. The engine has been completely restored, the crankcase covers are sanded and varnished.