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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Americade Begins Tomorrow, Saturday June 1st

The “World’s Largest Touring Rally,” Americade, begins tomorrow, June 1. For the first time ever, the event will be a week-long event filled with guided rides, parties, events, giveaways, and so much more. Centered in and around Lake George Village in upstate New York, Americade takes full advantage of being on the doorstep of the Adirondacks, providing gorgeous mountain vistas and plenty of activities on and off the bike.

2013 Yamaha XT250 Receives Fuel Injection

The Yamaha XT250 dual sport is getting a fuel injection system for the 2013 model year, replacing the previous model’s 33mm Teikei carburetor. Apart from fuel injection and new graphics, the only other changes are a new TCI ignition system in place of the 2012 model’s CDI ignition, and a slightly larger gas tank (2.6 gallons versus 2.4 gallons on last year’s model). The 249cc air-cooled SOHC engine and five-speed transmission remains unchanged.