1974 Yamaha 125 Cc Motorcycle 74 on 2040-motos

Moto blog

Colin Edwards Puts Yamaha Extended Service Agents Through Boot Camp [Video]

We love Colin Edwards. Okay, not like that kind of love, but more the “I want to go on a Man-cation with him” kind of way. The man is flat out funny, a guarantee Grade A quote at press conferences and, as he showed in his unexpected podium finish at this year’s British Grand Prix at Silverstone, he’s still fast.

Hipsters: How not to live your life

I have to start this piece by stating that I'm not from London. I may work here but I grew up in a remote North Western market town where people were (rightly) suspicious of anything or anybody new. Back to London.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.