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Moto blog

Yamaha Will Be Presenting Sponsor For AMA Hall Of Fame Breakfast

Yamaha Motor Corp. will be the presenting sponsor of the AMA Motorcycle Hall of Fame Breakfast at Daytona, presented by Yamaha, on Friday, March 14, in Daytona Beach, Fla. This year’s special guest will be motorcycle inventor, designer, racer and Hall of Famer Craig Vetter.

Behind the scenes in Qatar

Just because you have the name Jorge Lorenzo on your screen and you've won a world championship doesn't mean you'll get an easy time at scrutineering. In Qatar the technical inspection staff made the factory Yamaha mechanics remove bodywork and unbolt some electrical components in order to get a better look at the guts of the 2011 M1. Everything was in order of course but what a great opportunity for the scrutineers to exercise their power and have a poke around the most high tech Yamaha on the planet.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.