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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Developing 250cc Sportbike for India in 2014

Yamaha has been rumored to be working on a 250cc sportbike for quite some time now. In fact, the other three members of the Japanese Big Four have launched new models in the small-displacement segment in recent years, but none of these new generation small-displacement bikes bear Yamaha‘s crossed tuning fork logo. That may change by 2014 however.

You. Call. That. Lean

Jean Philippe Ruggia, 1988, Coppice at Donington Park, Sonauto-Yamaha 250. This is elbow lean action. There was a previous blog entry of Ben Spies and his elbow grazing the tarmac onboard the M1 Yamaha, I admit it is impressive but I find myself admiring the horizontal angles that Ruggia submitted his 250 Yamaha to, with the above image taken at Coppice as a prime example.