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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Sketches out the Features on the New 2010 YZ450F [Video]

You’ll realize how cheesy that headline is after watching the pretty rad video that Yamaha has released. Yamaha’s new motocross bike has taken a radical new approach.  The engine is backwards. Yamaha’s reason for doing this is to shift the heavy end of the motor more to the center of the motorcycle to make it more agile and responsive.  Slanting the cylinder also made for a straighter pathway for the air intake at the front of the bike.

Police Catch Up with Motorcycle Doing 185 mph in YouTube Video

Authorities in British Columbia, Canada, have impounded a 2006 Yamaha R1 believed to have starred in a YouTube video reaching speeds of 299 kph (185 mph) on a freeway. The onboard video, embedded after the jump, captures the Yamaha weaving through traffic, and often lane-splitting between other vehicles, covering a 4.67 mile stretch of the Trans-Canada Highway in about a minute and 56 seconds. That translates to an average speed of 144.6 mph.