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eMotoRacing Race Report From Road America

The newly-formed eMotoRacing electric motorcycle racing series has just finished another round in its inaugural season, this time at the hugely popular Road America circuit in Wisconsin. The weather, which is known to be unpredictable in the area, luckily was perfect for the event, and crowds were estimated at 10,000 for the motorcycle festival weekend. The track’s hilly terrain creates a few blind spots, while the three long straightaways challenge racebikes as few courses anywhere can.

Polaris Industries Acquires KLIM

Polaris Industries has acquired motorcycle and snowmobile gear manufacturer KLIM. Terms of the acquisition were not disclosed. The KLIM brand will continue operating as a standalone business alongside Polaris’ existing apparel labels.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.