2014 Triumph Thunderbird Lt Launch Pack on 2040-motos

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A short film about Zen

This beautifully shot short film alludes to a phrase by Robert M Pirsig, the author of Zen and the art of motorcycle maintenance: "If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed".  But is any Triumph single ever capable of producing a sensation of tranquility, even when it is 'right'? I suspect not...

2014 Triumph Bonneville, Bonnevile T100, Thruxton and Scrambler Receive Minor Updates

Triumph has updated its modern classics lineup for 2014 with minor styling updates for the Bonneville, Thruxton and Scrambler. Otherwise, all three models return unchanged mechanically with some new colors (the colors listed below were announced for the U.K. market; Triumph may have different options for the U.S.) The 2014 Triumph Bonneville receives a new pillion grab rail and a new vinyl seat with improved filler material to improve rider comfort.

Triumph Raced Virtually Everything In 2013 – Video

You may not have realized it, but Triumph North America raced in everything from AMA road racing, AMA flat track, and FIM land speed racing in 2013. And because that wasn’t enough, it also teamed up with Ernie Vigil and Nick Apex to produce some of our favorite stunt riding videos, too. Couldn’t catch it all?