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2012 Suzuki Inazuma 250 Announced for UK

Suzuki announced the European version of its GW250 “Baby B-King” entry-level naked where it will be sold as the Inazuma 250. Unveiled at the NEC Show in the U.K., the 2012 Suzuki Inazuma 250 brings back the name Suzuki used for its GSX naked models. Like the larger displacement GSXs however, the new, littlest Inazuma does not appear to be coming to North America.

In loving memory of the Suzuki Katana

The Japanese are celebrating the 35th anniversary of the legendary Suzuki Katana motorcycle, whose appearance on the road still stuns the layman. Back in the day, the Japanese manufacturer relied on the European design studio Target Design to get an innovative motorcycle. Hans Muth, the ex-BMW designer at the time, presented two concepts: a 650cc prototype and a 1100cc version that ended up on the assembly line.

Suzuki Reports Q3 2013-2014 Sales Results

Suzuki reported a 13.1% decrease in motorcycle sales volume over the first three quarters of its 2013-2014 fiscal year, but still managed a 17.8% increase in net sales from its motorcycle division. That may seem like a paradox, but the results can be explained by a more favorable exchange rate for the Japanese yen and by looking closer at where those sales decreases took place. The yen has turned around significantly over the last year and a half, vastly improving how foreign sales affect Suzuki’s bottom line.