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Vespa 946 Highlights 2014 Piaggio/Vespa Model Range
Thu, 30 Jan 2014The long-awaited Vespa 946, inspired by Vespa’s last prototype, the MP6 of 1946, highlights its and parent company, Piaggio’s 2014 model lineup. Available in Montebianco White or Shiny Black, the 946 showcases elegant, modern lines while clearly paying homage to Vespa’s past. It will go on sale this year for $9946.
Piaggio Reveals Business Plan for 2014-2017
Fri, 21 Mar 2014Facing a difficult European economy and a 13.7% decrease in net sales last year, the Piaggio Group announced a new business plan that will carry the company through 2017. The plan calls for the launch of 19 new models – 12 motorcycles and 7 scooters – over the next four years. Piaggio hopes this will help sales increase from its 2013 level of 555,600 units to 800,000 units in 2017, with earnings increasing by 70%.
This is What a Parade of 10,000 Vespas Look Like
Mon, 16 Jun 2014They came from 32 different countries, represented 310 clubs and formed a line 10 km long and they all had one thing in common: a love of Vespas. An estimated 10,000 Vespas scooted across the Italian province of Mantua for Vespa World Days 2014, a celebration of the iconic scooter brand. The Vespa parade traveled from the city of Mantua to San Benedetto Po for the second day of the festival.
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