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Piaggio Reveals Business Plan for 2014-2017
Fri, 21 Mar 2014Facing a difficult European economy and a 13.7% decrease in net sales last year, the Piaggio Group announced a new business plan that will carry the company through 2017. The plan calls for the launch of 19 new models – 12 motorcycles and 7 scooters – over the next four years. Piaggio hopes this will help sales increase from its 2013 level of 555,600 units to 800,000 units in 2017, with earnings increasing by 70%.
This is What a Parade of 10,000 Vespas Look Like
Mon, 16 Jun 2014They came from 32 different countries, represented 310 clubs and formed a line 10 km long and they all had one thing in common: a love of Vespas. An estimated 10,000 Vespas scooted across the Italian province of Mantua for Vespa World Days 2014, a celebration of the iconic scooter brand. The Vespa parade traveled from the city of Mantua to San Benedetto Po for the second day of the festival.
2015 Piaggio Beverly 350 SportTouring Announced
Fri, 20 Jun 2014Piaggio has updated its Beverly 350 SportTouring scooter for 2015, offering a redesigned seat and some color changes. Expect to see it arrive in North America next year, where it is known as the BV 350. One of the brand’s perennially best-selling scooters, the Piaggio Beverly 350 was last updated in the 2012 model year where it became the first scooter to come equipped with both anti-lock brakes and traction control.
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