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Kawasaki Will Live The Legend With The Lone Ranger

Concentrating on a “Live the Legend” campaign line, Kawasaki Motors Corp., U.S.A.  announced a tie-in with The Lone Ranger, starring Johnny Depp and Armie Hammer. The powersports manufacturer will use this re-imagining of the classic story to carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.

Motorcycle Drifting, Part 2.

Today’s Friday Fun Video comes courtesy of the marketing department at Icon Motorsports. Following the success of their first motorcycle drift video, featuring Nick Brocha on a stretched Kawasaki ZX-10R scorching rubber with Jim Guthrie on a Corvette-powered Mazda RX7, the guys set out to one-up themselves. With this video, I think it’s safe to say “Mission Accomplished.” This time around, Brocha is joined by Ernie Vigil and they’re riding modified Triumph Speed Triples.

Kawasaki Reports 2012-2013 Results

Kawasaki Heavy Industries reported a 7.1% increase in net sales from its Motorcycle and Engine business for the fiscal year ended March 31, 2013. The bump in sales resulted in the division’s first year-end profit since the 2007-2008 fiscal year. The Motorcycle and Engine division, which includes Kawasaki‘s ATVs, UTVs, personal watercraft and general purpose engines, generated 251.8 billion yen (US$2.462 billion) in sales revenue, up from 235.2 billion yen reported the previous fiscal year.