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Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.

Do WSB bikes need fake headlights?

Next year's WSB bikes must carry fake headlight stickers to make them look like their road-going equivalents – and Kawasaki previewed the new look at yesterday's race at Aragon. The idea is to add to WSB's road bike links and to further distinguish the bikes from the latest breed of CRT MotoGP machines. However, it means adding meaningless stickers on a large and potentially valuable acreage of prime sponsorship space on the bike's nose, with much of the rest already taken up by the rider's number; not necessarily a good thing when money is already hard to find in international racing.

Motorcycle Drifting, Part 2.

Today’s Friday Fun Video comes courtesy of the marketing department at Icon Motorsports. Following the success of their first motorcycle drift video, featuring Nick Brocha on a stretched Kawasaki ZX-10R scorching rubber with Jim Guthrie on a Corvette-powered Mazda RX7, the guys set out to one-up themselves. With this video, I think it’s safe to say “Mission Accomplished.” This time around, Brocha is joined by Ernie Vigil and they’re riding modified Triumph Speed Triples.