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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Fundraising Harley Prints By 8-year-old MDA Ambassador On Sale

MDA Ambassador Reagan Imhoff wanted the artwork she created with Harley-Davidson designer Mathew Hintz to “raise a lot of money for MDA so we can have more scientists to make medicines.” The original drawing of a purple Harley-Davidson Softail Breakout motorcycle brought in $3500 on August 31 at the MDA auction during the 110th Anniversary Celebration. The pair hopes to raise even more with sales of the limited edition, signed prints, available through www.HintzStudios.com. “I’m happy our artwork raised some money, and hope we sell all of the prints!” said Reagan, who has Spinal Muscular Atrophy, a painful neuromuscular disease.

The Sons of Anarchy Motorcycle Giveaway

FX Networks, the producer of the TV show The Sons of Anarchy, are giving away a 2009 Harley-Davidson FXD Dyna Superglide motorcycle that has been customized by Eagles Nest Harley-Davidson where there will be a special autograph signing with some cast members this Sunday, August 16th between 2pm and 4pm. The new season is set to premiere on Tuesday, September 8th at 10pm. Hit the jump for more details on the contest.