2012 Harley-davidson Softail Flstse3 - Screamn' Eagle Convert on 2040-motos

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Motorcycle Ride for Diabetes

Photograph by: Roy Antal, Leader-Post By and large, motorcyclists are some of the most generous citizens in the world. Riding events all over the world bring in untold millions of dollars for numerous worthy charities. Keeping with this theme, one hardy Canadian rider is braving the Great White North’s frigid winter temperatures by riding his Harley coast to coast to raise awareness for diabetes, a disease that has seen a rapid explosion of new afflictions.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.