2012 Harley-davidson Softail on 2040-motos

Moto blog

Harley-Davidson Closing Australian Cast Wheel Subsidiary

Harley-Davidson is closing its cast wheel and hub producing subsidiary New Castalloy, deciding to outsource production to third-party suppliers. Based in Adelaide, Australia, New Castalloy produces about 1,450 wheels and 500 wheel hubs per day for Harley-Davidson. That work will be transferred to outside suppliers by the middle of 2013.

Harley-Davidson Opens First Showroom in Vietnam

Harley-Davidson has opened its first dealership in Vietnam, the world’s fourth largest market for motorcycles. Located in Phu My Hung in District 7 of Ho Chi Minh City, the new Harley-Davidson of Saigon opened its doors this past weekend with a full lineup of 27 models. Vietnam is one of the world’s largest markets with sales of 3.1 million two-wheelers in 2012, trailing only China, India and Indonesia.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.