2003 Harley-davidson Softail on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Are You an Expert on Electric Vehicles? Come Work on Harley-Davidson’s Project LiveWire

Harley-Davidson is on a bit of a hiring spree following its Project LiveWire announcement, posting several new engineering job listings to work on the company’s electric motorcycle. In the week since Harley-Davidson announced Project LiveWire, the Motor Company has posted several open positions on its online job board calling for applicants with a background in electric vehicles and electromechanical engineering. Discuss this at our Harley-Davidson LiveWire Forum.

Scorpion V-Rod Reverse Trike

There’s a lot going on in the world of three-wheelers. From Can-Am’s Spyder to Polaris’s Slingshot, and Travertson’s recently announced Striker, we have a sudden abundance of reverse trikes from which to choose. Joining the fray early next Spring is Scorpion.