2014 Harley-davidson Street Glide on 2040-motos

Moto blog

New Harley-Davidson Book Ties Together The Company’s Past

Margie Siegal, former columnist for IronWorks Magazine and motorcycle enthusiast has written a book on the history of the world’s most famous motorcycle, Harley-Davidson. Entitled,  Harley-Davidson: A History of the World’s Most Famous Motorcycle, the book ties together the mechanical evolution of the Harley engines, the social history of Harley and the beautiful visuals associated with Harleys in design, advertising, artful photography and collectibles. Harley-Davidson are words that evoke the open American road and the “Made in America” tradition like no others.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Survey Says Harley-Davidson and BMW Motorcycles Less Reliable Than Japanese – But Owners Don’t Care

A new survey conducted by the Consumer Reports National Research Center finds BMW and Harley-Davidson  owners are much more likely to report major problems with their motorcycles than owners of Honda, Kawasaki and Yamaha motorcycles. The survey, which will appear on the April 2013 issue of Consumer Reports, says one in three BMW owners reported experiencing a major problem with their bikes in the last four years. Harley-Davidson owners were slightly better, with one in four reporting serious issues.