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Harley-Davidson Invites Fan On Red Carpet At Captain America Premiere

Harley-Davidson and Marvel surprised fans at the premiere of Marvel’s Captain America: The Winter Soldier in Hollywood, by inviting them onto the red carpet after it closed. Fans at the event were spontaneously selected to walk and experience the official red carpet and to check out a brand new Street 750 motorcycle along with the stars of the film, who autographed the bike for charity. The Winter Soldier star Chris Evans signs a new Harley-Davidson Street 750 at the premiere in Hollywood, CA.  Following the premiere, Harley-Davidson will donate the bike to Concord Youth Theatre. In its continued partnership with Marvel Comics, Harley-Davidson had six motorcycles at the premiere along the red carpet, where fans took pictures and interacted with actor and musician, Tyler Posey, the official Harley-Davidson commentator and host.

Bruce Willis Auctioning Motorcycles to Benefit Active and Retired Military

Actor Bruce Willis is auctioning five motorcycles from his personal collection to benefit the Boot Campaign, a Texas-based non-profit organization supporting active and retired members of the U.S. military. The motorcycles will be auctioned off every two months, starting from December 2012 to August 2013, with each auction running for up to 30 days at CharityBuzz.com.

2014 Harley-Davidson Touring Lineup Updated with Project Rushmore Enhancements

Harley-Davidson announced a number of updates to its touring models, a cumulative result of a product development effort the company dubs Project Rushmore. The enhancements cover several areas, addressing performance, comfort, style and infotainment needs, and will be implemented across eight 2014 Harley-Davidson Touring models: the Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Electra Glide Ultra Limited, the Tri-Glide Ultra Classic trike and the CVO Road King and CVO Limited. “Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” says Scott Habegger, Harley-Davidson Director of Motorcycle Planning.