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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Forbes Expects Harley-Davidson to Announce Gains for Q3 2011

In anticipation of Harley-Davidson announcing its third-quarter performance in 2011 Forbes.com expects Harley will reveal its third straight quarter of sales growth. The article says that financial analysts expect “earnings of $0.76 per share, up 47.4% from the same quarter of last year.” Additionally, an 18.8% gain in revenues is expected. Interestingly, the article refers to Harley’s motorcycles as “luxury items,” and as such sees Harley’s increased sales and profit as a possible harbinger of an improving U.S.

Harley-Davidson Opens Latin America Office in Miami

Harley-Davidson opened a new regional headquarters in Miami, Fla., to house the company’s Latin America operations. The new Harley-Davidson Latin America headquarters supports the Motor Company’s subsidiaries in Brazil, Mexico and other countries in Central and South America. Harley-Davidson projects international sales to exceed 40% of the company’s revenue by 2014 with the Latin America office a prime area of growth.