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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Harley-Davidson Launches The Harley-Davidson Riding Academy

Harley-Davidson‘s rider training program has revamped itself and even changed its name. Now the new Harley-Davidson Riding Academy is the only national rider training program hosted by Harley-Davidson dealerships and conducted on an all-new Harley-Davidson motorcycle. Since its inception in 2000, Harley-Davidson’s rider training program has successfully trained more than 350,000 new riders with a premium Motorcycle Safety Foundation (MSF)-approved rider training experience that guides students on their journey from the classroom to the street with an emphasis on building student confidence on their road to independence.

Cool Cycles Ice Cream

John Gibson had a vision 15 years ago to sell ice cream from a motorcycle sidecar, inspired while running as he listening to motivational guru, Tony Robins. After years of experimenting with different bikes and setups, including using the Russian made Ural (he once owned a Ural dealership), Gibson, finally settled on the Honda 750 Shadow and the Harley-Davidson 883 Sportster. The Cool Cycles Ice Cream Company is open for business, the headquarters are located in Tacoma, WA where they will start selling franchises within a 100 mile radius, the Los Angeles area will be next and Las Vegas to follow.