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2010 Harley-Davidson Edition F-150 Revealed

Unveiled at the Chicago Auto Show this week, the 2010 Harley-Davidson Ford F-150 is officially the first Harley-Davidson edition truck to be constructed from the award-winning 2009 F-150 chassis. This niche market co-branding exercise marks the 14th Harley-Davidson edition of an F-Series truck dating back to 2000. The collaboration between these two companies has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck.

Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Harley-Davidson Opens First Showroom in Vietnam

Harley-Davidson has opened its first dealership in Vietnam, the world’s fourth largest market for motorcycles. Located in Phu My Hung in District 7 of Ho Chi Minh City, the new Harley-Davidson of Saigon opened its doors this past weekend with a full lineup of 27 models. Vietnam is one of the world’s largest markets with sales of 3.1 million two-wheelers in 2012, trailing only China, India and Indonesia.